Leduc Radio asks for your feedback

Over the past week during our weekday morning show, Leduc Radio has been discussing a few of the tools that may be available to help promote local business. As part of our ongoing discussions, a number of shared marketing opportunities were brought up.

 

   

The first opportunity that has been discussed was a co-op mail out to every single residence in Leduc County on an ongoing basis. Simple, direct, affordable, and ultimately, something that would not just end up in the trash as junk mail. We have put something together that we think is just part of the overall process.

 

At this time, we would like to get some feedback as to your opinion of the VALUE of such a creation, and the potential benefits, or issues you may have with such a publication. Aside from the overall look, we have included some of our current Leduc Radio advertisers as part of a display. (This by no means, is to infer that they have already purchased advertising in upcoming issues.) We have also included current local news, and we expect that this may be one of the reasons why Residents do not automatically throw this mail out in the garbage.

 

We expect to initially offer an 8 page mail out. Attached is a mock up of our 4 page release. On a costing basis, we expect the average b/w business card ad, to run about $60-$80 per issue. We are debating on whether this will be a weekly or monthly publication.

 

Please take a look. And any feedback you may be able to offer would be appreciated.

 

Remember, this co-op mail out opportunity is not designed to solely be a stand alone marketing program, we will be discussing future liaisons and packaging that will put together to keep the price low and the promotion high over the next week or so.

 

Please submit your comments by clicking on the contact us link on the tool bar above.